Dog and cat food, treats and litter — a category growing fast across markets that did not buy it five years ago.
Dry food does the volume, wet food the margin. Treats are the fastest-growing sub-category and the easiest entry point for a market that is new to branded pet food.
Pet food faces import registration requirements in several markets, and the paperwork is more involved than ambient grocery. Talk to us before committing to volume.
Dry food is dense and ships in large cases. Like drinks, it is a category that will weigh out a container before it cubes out.
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