Promotions One order, one invoice, one container 25,000+ SKUs 60+ markets
The company

British and European FMCG, exported at scale.

We supply importers, distributors and wholesalers in 60+ countries: 25,000+ branded lines, priced the day you ask, loaded into full containers and shipped from the UK. Deeper range, sharper price, and an answer back the same working day.

Staff meeting at our Dubai HQ
25,000+
Branded lines
700+
Brands carried
60+
Countries served
3
Stock-holding markets — UK, EU, UAE
2021
Established
15 years
Combined trading experience
Why buyers switch

Deeper range. Sharper price. An answer the same day.

Most exporters are strong at one of the three. Being strong at all three is the whole business — and it is the reason buyers move their container to us and keep it here.

01 — RANGE

The lines other exporters cannot find.

25,000+ branded lines across British and European food, drink, household and personal care. Not just the twenty best sellers everybody quotes — the flavours, the pack sizes and the price-marked packs that fill the rest of the container.

  • 700+ brands, and new ones added every month
  • New lines added every week, before they are asked for
  • Christmas and Easter bookable months ahead, at the deal price
02 — PRICE

Priced to win the order, not to open a negotiation.

Every line is priced off the promotional period running today, not last month's list. We buy deep, hold a lean cost base and pass it on — so the first number you get is the number worth ordering on.

  • Live promotional pricing on every line, every day
  • Container economics built in — you sail full, not part empty
  • Agreed prices held for the quote, in writing
03 — SERVICE

Send a list before lunch. Get it priced back the same day.

One desk, one contact, one invoice. Export documents, Arabic and multi-language labelling, pallet wrapping and loading are all handled in-house, so nothing on your order is waiting on somebody else's queue.

  • Quoted back the same working day, usually within hours
  • EUR1, Certificate of Origin, Free Sale and Food Endorsement as standard
  • A minimum shelf life we quote up front — and try to beat
Leaders and innovators

We built the trade portal this industry did not have.

Export buying still runs on emailed PDFs and price lists that were out of date when they were sent. Ours is online, live, and open to every approved customer — because a buyer who can see the price at midnight does not need to wait for our morning.

01

Live prices, not a PDF.

Sign in and all 25,000+ lines carry your price on screen, recalculated against the promotional period running today. No attachment, no version number, nothing to chase.

02

Upload your own list.

Drop in your spreadsheet however it is written and we match it to our range line by line, in seconds — abbreviations, part descriptions and barcodes included.

03

The container counts itself.

Cubic metres, kilos and pallet spaces update as you add cases, so you can see the hull filling and stop paying to ship air.

04

Everything a buyer asks, on the line.

Shelf life, country of origin, promotional windows, minimum order quantities and lead times sit on every product — so the questions get answered before they are asked.

On the floor

We show up in person.

We exhibit at four of the industry's biggest food and drink shows and walk a fifth. Tell us which one you are at and your range is priced and waiting before you land.

Exhibiting

SIAL Paris

Paris Nord Villepinte, France

Grocery products and multi-products

Hall 2 · Stand 2 J 075

Find us on the floor plan →

17 – 21 October 2026

Attending

ISM Middle East

Dubai World Trade Centre

No stand — we are walking the floor

3 – 5 November 2026

Exhibiting

Gulfood

Dubai World Trade Centre & Expo City

Stand number to be confirmed

15 – 19 March 2027

Exhibiting

Summer Fancy Food Show

Javits Center, New York

Stand number to be confirmed

25 – 27 July 2027

Exhibiting

Anuga

Koelnmesse, Cologne

Stand number to be confirmed

9 – 13 October 2027

Exhibiting means we have a stand you can visit. Attending means we are walking the floor — message us and we will come to you. Book a meeting →

Get started

Send us your list. We will price it.

No account needed to ask — send a list and you get a full quotation back, usually the same working day. Open a trade account and the export prices are on screen across all 25,000+ lines the second you sign in.