Mini eggs, bunnies, egg hunts and the egg ladder from entry to Incredible — the Nestlé lines that sell at Easter, with case and pallet configurations.
Easter Sunday 2027 falls on 28 March, which makes it one of the earliest Easters in years. For an importer that means the selling window opens almost as soon as the Christmas stock is cleared, and the containers that land it have to be on the water in January. Nestlé has published its Easter 2027 catalogue, and below are the lines in it that sell — the ones we would put on a container first — with the case and pallet configuration of each so you can see what a range does to your cube before you commit to it.
Every line here is on the shop, in the Easter 2027 collection, and every one of them is Nestlé UK stock: KitKat, Smarties, Milkybar, Aero, After Eight, Rowntree's, Yorkie, Quality Street, Rolo, Munchies and Toffee Crisp, all from the same supplier and consolidated onto one order with everything else you buy from us.
Mini eggs are the engine of the season. They are a sharing bag rather than a gift, so they sell from the day the shelf goes up to the day it comes down, and they repeat. The 80g pouch is the format that moves, and the Smarties pouch is the strongest single line in this range.
KitKat Mini Eggs 81g completes the five in Nestlé's catalogue — ask for it when you send your list.
The 29g KitKat Bunny is the countline of the season: a till-point bar that packs 30 to a case and 418 cases to a pallet, which is as dense as Easter stock gets. The Icon Orange Bunny is the new flavour beside it for 2027. The pouch formats and the Randoms Spring Mix sit on the same fixture.
The two blocks are the sharing bar for the season:
Egg hunt packs — a dozen small eggs in a carry pack, in the three biggest brands — are a strong line for the week before Easter, and the two hollow bunny figures are the small gift at the price point under an egg.
For a cash-and-carry or a convenience customer there are two ready-made clip strips, each shipping as a full case of 36:
Nestlé sells eggs in five sizes, and the point of ranging them as a ladder is that each step is a different occasion and a different buyer. An importer who takes only the large egg misses the child's entry egg at one end and the gift egg at the other.
Entry eggs are the small boxed egg a parent buys several of — 12 to a case:
Large eggs are the heart of the range and the widest choice of brand. All ten run 6 to a case and 72 cases to a pallet, so they mix on a pallet without changing the arithmetic:
Giant eggs carry the character and novelty packaging — the Smarties Dinosaur and Sea Splash eggs are the two with the most character on the shelf:
Premium eggs are the adult gift, and 2027 brings the most new lines at this step — the two Aero Double Delight eggs and the KitKat F1 Helmet egg, alongside the After Eight egg for the dark-chocolate buyer:
Incredible eggs are the top of the ladder: an egg with the brand's own bars and sweets packed inside it, 4 to a case. KitKat Salted Caramel joins Cookie Dough at this size in 2027.
Open the Easter 2027 collection and add the lines you want by the case, the layer or the pallet. The order builder shows what each line does to the container as you go, and the full Nestlé range — the year-round Nestlé confectionery as well as the seasonal lines — consolidates onto the same order, one invoice and one set of export documents.
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