Every baby food line on the P15 and P16 promotions, in one place: 40+ lines from Heinz, Ella's Kitchen, Aptamil and Cow & Gate.
This is the baby food side of two deal periods at once: 40+ lines carrying a P15 or a P16 offer, from four of the best-known names on the UK baby aisle. Baby food is bought as a range of its own, with its own shelf and its own rules at the border, so it has its own page rather than sitting inside a general food or non-food list.
Heinz is the deepest range here. Its jars start at six months, with flavours such as apple and yoghurt, and its baby cereals and porridges cover breakfast, from creamy banana and berries upwards. The Heinz Biscotti, including the reduced-sugar apple, carry the snack end for babies moving on to finger foods.
Ella's Kitchen brings the organic pouch range, with savoury meals such as cheesy pie veggies for seven months and over, and the Melty Sticks snacks in flavours like sweetcorn and carrot. The pouches are light and pack densely into a case, which suits a mixed pallet as well as a full load.
Aptamil and Cow & Gate cover milk, in ready-to-feed follow-on bottles of 200ml. These are follow-on milks for babies from six months, not first infant milks.
The range loads lightly. Glass jars are the heaviest part of it and travel best packed tight in full cases, while pouches, cereals and snacks are light for their cube, so a baby food order usually reaches its space before its weight. It can travel with a container of ambient grocery, or with the nappies and baby toiletries on the same deal periods, which sit in the non-food collection, so one load can stock the whole baby aisle.
Baby food is one of the most closely regulated categories at import, and that is worth knowing before the quote. Many markets require infant milks and baby foods to be registered before they can be sold, and some want labelling in the local language. The age stage printed on each pack is part of what is checked, so it is worth confirming what your market asks for before the order is confirmed. The shelf life of each line is shown on the product in the shop, marked as an estimate where the supplier has not guaranteed it, and a minimum remaining life can be stated on the quote.
Units per case, cases per layer, cases per pallet, pack size and both barcodes are published on every line, so a load can be planned before a price is agreed. We are a UK exporter working with importers and distributors, and everything here can be combined with any other line on the same deal period on a mixed pallet or a full container.
4 brands across 40+ live lines — Heinz, Ella's, Cow & Gate and Aptamil. Every one is bought directly from the manufacturer, and the list below is the range we hold.
P15 & P16 Baby Food Offers runs from 16g to 200g here. Case, layer and pallet counts sit on every line in the shop, so you can size an order before you ask us to price it.
We are a UK exporter: P15 & P16 Baby Food Offers loads from our UK depot for importers and distributors in more than 60 markets, and consolidates with anything else in the catalogue — mix brands and categories across one order, one invoice and one container. Chocolate and anything heat-sensitive is worth a conversation about reefer before you fix the volume.
Every baby food, baby snack and baby milk line carrying a P15 or a P16 offer. Each period has its own start and last order date, and both are shown live on the line in the shop, because a date printed on a page like this one would go stale.
Yes, while both periods are open. Each line is priced at its own period's offer, and once a period closes its lines return to list price, so it is worth ordering against whichever period closes first.
In many markets they do, and infant and follow-on milks most of all. The rules differ from country to country, so check what yours asks for before the order is confirmed.
No. This page is baby food and milk only. Nappies, wipes and baby toiletries on the same deal periods are in the P15 and P16 non-food collection.
No. Send us a list and we come back with a quotation, usually within a working day. With a trade account the case prices are on screen in a second as you build the quote, so the account is the faster route rather than a gate.
Deal period
Deal periodRegistering is free, takes a couple of minutes, and means you stop waiting for a price. You don't need an account to get one, though.
You get a price back the second you sign in.
You get a price back usually the same working day.
