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All About Brands News

KitKat Cookie Dough: Take a Break with a Dough-Lightful Twist on P2!

KitKat Cookie Dough Flavour brings a playful, indulgent update to a well-established classic. Combining the iconic crispy wafer with smooth milk chocolate and a rich cookie dough flavoured filling, this variant delivers a familiar KitKat crunch with an on-trend flavour profile that performs strongly at shelf. As retailers continue to look for trusted brands with fresh appeal, KitKat Cookie Dough stands out as a reliable range-extender. New product launches contribute 32% of overall category sales growth, reinforcing the value of stocking innovative products that drive trial and repeat purchase. This makes KitKat Cookie Dough a smart addition for wholesalers supporting customer demand in the confectionery category. Clearly price-marked at 89p RRP, the product offers strong value perception for shoppers while helping retailers maintain competitive pricing and healthy turnover. Bold packaging and instant brand recognition ensure high visibility across convenience, forecourt, and other hig....

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Category: Ways to Save
Published: Jan 12th, 2026
Share a Bite of Tasty Sales with Nestlé Share Bags on P1!

With the New Year 2026 approaching and an upcoming promotional push focused on shareable snacking, Nestlé’s “Love to Share” snack bags continue to be a strong driver of growth in the confectionery category, bringing together trusted brands, popular flavors, and convenient formats that appeal to both consumers and retailers. Nestlé share bags are created for moments that bring people together. From family gatherings to workplace breaks and casual get-togethers, these products offer share-friendly portions without compromising on taste or quality. The range includes popular favorites such as: Aero Peppermint Bubbles, featuring light, airy chocolate with a refreshing peppermint flavor Nestlé Munchies, offering bite-sized chocolate pieces with a satisfying crunch Milkybar, known for its smooth and creamy white chocolate enjoyed by all age groups Each variant comes in eye-catching, shelf-ready packaging that supports strong visibility and easy customer selection. As retai....

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Category: Ways to Save
Published: Dec 19th, 2025
Quality Street – The UK’s No.1 Christmas Brand on P17!

Make this Christmas season a success with Quality Street, the UK’s No.1 festive confectionery brand. Loved by generations, it has become a symbol of celebration, tradition, and togetherness. Its colourful mix of chocolates and toffees continues to attract shoppers every year, making it one of the most reliable products for driving holiday sales. As a wholesale partner, you can rely on Quality Street to deliver consistent results, strong profit margins, and an unbeatable reputation among shoppers. Its wide range of pack formats suits every retail environment — from large supermarkets to local convenience stores — ensuring versatility and steady demand.Discover the full Quality Street range on P17 and secure your stock today. Place your order now and bring festive success to your shelves this Christmas!

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Category: Ways to Save
Published: Nov 5th, 2025
Take a Big Bite of Sales with Yorkie on P16!

Get ready to supercharge your confectionery sales this period with Yorkie, the bold, chunky chocolate bar that’s winning over shoppers across the UK! For over 50 years, Yorkie has been known for its unmistakable taste, thick chocolate chunks, and no-nonsense attitude. Now, it’s taking an even bigger bite out of the market, doubling in value over the last three years! That’s serious growth and a clear signal that shoppers can’t get enough of this iconic bar. Proven Growth: Yorkie has seen exceptional value growth, making it one of the strongest performers in the singles category. Powerful Range: From Yorkie Original and Yorkie Raisin & Biscuit to the indulgent Biscuit & Brownie Edition, there’s a bar for every chocolate lover. Eye-Catching Packaging: The bright, bold Yorkie branding ensures strong on-shelf impact and instant recognition. Great Value: With popular price-marked packs (PMPs), Yorkie delivers value shoppers love — and margins retailers....

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Category: Ways to Save
Published: Oct 27th, 2025
Introducing Monster Lando Norris

When you're pushing the limits at 230mph, you need a drink that keeps up. Enter Lando Norris Zero Sugar, the brand-new carbonated energy drink from Monster Energy, designed in collaboration with one of Formula 1’s brightest stars. Crafted for performance, engineered for flavor, and wrapped in Lando’s unmistakable helmet design, this isn’t just another energy drink — it’s a full-throttle experience. Whether you're gearing up for a race or just trying to survive your 9-to-5, this zero-sugar formula delivers clean energy with taurine, ginseng, caffeine, L-carnitine, and B vitamins, giving you the fuel to go full send — without the crash. What does it taste like? Imagine the electric rush of lights out at Silverstone. The G-force through Eau Rouge. The adrenaline of a podium finish. That’s the flavor packed into every sip — refreshing, futuristic, and unapologetically bold. It’s a flavor built for the next generation of speed freaks and street legends. The design? Straigh....

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Category: Marketing
Published: Jun 30th, 2025