Marketing

Youtuber Niki launches Shades confectionery brand

Author: Vikesh Kirpalani

Published: Jun 20th, 2025

Category: Marketing

Niko Omilana, a popular YouTube creator, has launched a confectionery brand called Shades by Niko, which features vegan and halal-certified gummy candies. The brand's initial product line includes three flavors: Straight Up Strawberry, Tropical Blast, and The Originals. The gummies are shaped like sunglasses, a nod to Omilana's past campaign for London Mayor where he wore children's sunglasses.